A preview for Microcement SG

Every enquiry answered, day and night.

Built on your own catalogue and your own answers, so you can see exactly what this does for Microcement SG.

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Where the money goes

The enquiries that arrive after you have gone home.

You told us 20 to 50 come in every week, and an average job is worth over S$10,000. You also told us what happens to them. They get a quote, and then they get forgotten.

20 to 50Enquiries a week, in your words
S$10,000+What an average job is worth to you
10.9 hrsMedian reply time we measured on messages sent at night to Singapore businesses

A homeowner deciding on a S$10,000 floor messages three contractors the same evening. The first proper answer usually wins the site visit.

Your catalogue

It knows every finish you offer.

A customer can ask about any of it at two in the morning and get the right answer.

Seamless microcement floor by Microcement SG Microcement kitchen island Microcement door arches Microcement feature wall in green Microcement bathroom sink Microcement inset shelving Microcement dining area Microcement bed frame Microcement living room in a five room flat Microcement wall with inset shelving
ResidentialCommercialCustom design Bathroom renovationsKitchen countertopsFeature walls Staircase designPatios and walkwaysFloors Door archesInset shelvingKitchen islands Bed framesSinksDining areas

Loaded from microcement.sg. Your three service lines, your five applications, and every finish in your design catalog.

Your answers, at any hour

The ten questions on your site, answered in seconds.

These are the questions from your own FAQ page, with your own answers. Right now a customer has to find that page. From now on they just ask.

Can it go over my existing tiles?

Yes. Over most existing surfaces including tiles, concrete and plaster.

How long does installation take?

About a week, depending on the scale and complexity of the job.

Is it waterproof?

Water resistant and suitable for bathrooms and kitchens. Additional sealing improves it further.

Can I use it outdoors?

Yes. Durable and weather resistant, so it works for patios and walkways.

Does it work with underfloor heating?

Yes. It gives you a warm, seamless surface over a heating system.

How durable is it?

Highly durable and resistant to cracking, so it holds up in high traffic areas.

How do I maintain it?

Low maintenance. Regular cleaning with mild detergent and water is usually enough.

What colours and finishes are there?

A wide range of colours and finishes, customisable to suit your style.

Is it environmentally friendly?

Yes. It uses minimal materials and has a low environmental impact.

What is microcement?

A decorative coating applied to floors and walls for a seamless, modern finish.

The assistant

Six conversations it handles without you.

It qualifies, answers from your catalogue, and books the site visit. You still set every price. Trained on your full range.

The 11pm photo

It answers the tiles question and books Saturday while you are asleep.

MS
Microcement SG
trained on your full range
11:42 pm
Hi, sent you a photo of my bathroom. Can you do it over the existing tiles? I dont want to hack everything
Yes. It goes straight over tiles at 2 to 3mm, so there is no hacking and no debris. For a bathroom we use the water resistant build with extra sealing.
Roughly how big is it, and are you doing the floor, the walls, or both?
Both. Around 40 sqft
That size is usually about a week on site. Best thing is for our team to see the substrate first. Saturday 11am or Sunday 2pm?
Saturday
Booked, Saturday 11am. I have sent your address and photo to the team.
Site visit added to the calendar

It picks the right line

A cafe is commercial, so it handles the floor and the counter separately and gets the team on it.

MS
Microcement SG
trained on your full range
We are opening a cafe in Tanjong Pagar. Need the floor and the counter done before 15 Nov
That sits under our commercial work. For a cafe we spec the floor and the counter separately, because the floor takes the traffic and the counter takes heat and spills.
15 Nov is tight but workable. What is the floor area, and is the shop unit empty yet?
About 700 sqft, we get keys 20 Oct
That works. I am putting you with the team for a site visit the week you get keys. Someone will call you tomorrow morning to fix a time.
Commercial enquiry flagged to the team

The quote that went quiet

Nine days of silence on a S$10,000 job. This is the one you told us gets forgotten.

MS
Microcement SG
trained on your full range
9 days after the quote went out
Hi Jason, checking in on the quote we sent for your living room floor on the 12th. Are you still looking to go ahead?
Sorry, got busy. Yes still keen. Can we start next month instead?
Of course. November is open. Would you rather the first week or the third?
Third week
Noted. The team will confirm the exact dates with you this week.
Job back on. Team notified.

The outdoor job

Answers the cracking worry from your own FAQ, then gets the detail you need to quote.

MS
Microcement SG
trained on your full range
can microcement be used outside? worried about cracking in the sun and rain
It can. We do patios and walkways with it. It is weather resistant and crack resistant, and outdoors we use a different sealing spec to handle the sun and rain.
What is the area roughly, and is the surface there now concrete or tile?
Around 300 sqft, existing is concrete
Concrete is the easiest base to work on. I can book you a site visit this Saturday or next Tuesday.

The 2am question

A niche question, answered correctly, at an hour when nobody is awake.

MS
Microcement SG
trained on your full range
2:14 am
does it work with underfloor heating
Yes. It is compatible with underfloor heating and gives you a warm, seamless surface with no grout lines to break it up.
Are you doing floors only, or walls as well?
floors for now, maybe the bathroom wall later
We can do both in the same finish so they match later. Which part of Singapore are you in?

It holds your price

It gathers the area, the substrate and the finish, then hands you a customer ready to quote.

MS
Microcement SG
trained on your full range
just give me a price lah. how much for 500 sqft living room
I would rather give you a real number than a guess. Price moves with the substrate, the finish you pick and whether it is wet or dry area.
Send me a photo of the floor as it is now and I will have the team quote you properly after the site visit. It is free and takes 20 minutes.
ok sending now
Got it, thanks. Saturday 3pm or Sunday morning?
Qualified. Passed to the team with photos.

Swipe to see the rest →

What happens next

Let us walk you through it. Fifteen minutes.

We will run it live on your own catalogue and you can try to break it. Our guarantee is S$20,000 of booked work in the first six weeks, which at your average job is two customers.

Book a walkthrough

Straight about what this is. This is a private preview page built by 41 Labs for Microcement SG. It sits separately from your real website and it is not connected to your WhatsApp yet.

The conversations above are illustrative. They are written from the answers published on microcement.sg, so the facts in them are yours. The customers and the dates are made up.

No prices appear anywhere, because you do not publish any. That is deliberate. The assistant qualifies the job and books the site visit, and you quote.

All imagery is taken from your own website and design catalog. Nothing has been re-shot or altered.

Built by Alexander at 41 Labs, September 2026.